Get to Know Welcome Home Brokerage
The Agent Other Agents Call
I did not set out to land in St. Johns County. My husband was asked to move down here for work, and I came along from New York not knowing a soul. What I found was a place that felt like home almost immediately, and a career that let me help other families feel the same way. I came out of a background in fashion and marketing, started selling real estate at Coldwell Banker, and in 2015 I stepped into a leadership role that I have been growing ever since. That is more than a decade of training agents, reading builder contracts, and walking new construction homes out of the ground in these communities.
Here is the thing people say when they refer me to a friend. They send you to the agent who teaches the other agents. I am the one most of the agents in this market come to when they want to learn how something is really done, whether it is a tricky contract, a new construction walkthrough, or a relocation that has to go right the first time. That is the standard behind every name on our team.
What Welcome Home Means
The home is the heart of everything. Welcome is that universal feeling of hospitality, the moment you walk in and your shoulders drop and you know you are in the right place. That is the name, and it is also the pineapple in our logo, which has meant welcome and hospitality for centuries. It is not a slogan we picked because it tested well. It is how we want every client to feel from the first phone call to the day we hand over the keys.
Luxury Service, Without the Big Box Feel
Our average sale price is right around $730,000, which puts us in the luxury tier of the market and earned our accreditation through the Institute for Luxury Home Marketing. But luxury here is not about velvet ropes. It is about the level of care. When you work with us you are not a lead in someone's database. We are a referral based brokerage, which is a polite way of saying we only grow when the last family we helped tells the next one about us. That keeps us honest in a way a big team chasing internet leads never has to be.
The Team
We are a focused group of 12 agents, and all but two of them are seasoned professionals with at least 10 years in the business. Every one of them works both sides, buyers and sellers, so they understand the whole transaction and not just half of it. Behind them is a growing property management arm and a constant cycle of training that keeps everyone sharp on contracts, new construction, and the communities we serve.
